Selling Points Index: Top property hotspots of 2018 revealed
New research into the key selling points of 26 UK cities has revealed the top property market hotspots for 2018.
Compiled by online home-buying company We Buy Any Home, The Selling Points Index 2018 reveals the cities which are the most desirable for buyers and offer the best conditions for sellers to get a good price.
When it comes to buying and selling properties, what makes one location more attractive
Using seven key data sets, the index took into account:
- Average house price
- Employment rate
- The number of outstanding OFSTED rated schools in the area
- The average sale time of properties
- The A&E target ratings of the local NHS trust
- Average salaries
- Burglary rate
By analysing the data for each category, the cities are ranked according to how well they scored for each data set. They were then given an overall score and ranking based on the individual category scores and positioning.
So, who came out on top? The top ten cities according to the index are:
- 1. Bristol
- 2. Southampton
- 3. Cambridge
- 4. Stoke-on-Trent
- 5. Edinburgh
- 6. Glasgow
- 7. Newcastle
- 8. Plymouth
- 9. Birmingham
- 10. Manchester
Bristol topped the pile with impressive standings across the board, in particular its employment rate (the best in the UK) and its average salary (third in the UK) making it an enticing spot for Brits to live and work.
Some of the UK's biggest cities did not fare so well however. London missed out on a place in the top 10, thanks to its astronomical average house price (£743,953), high burglary rate (the second worst in the UK) and sluggish sales times for sellers, resulting in a final placing of 15th.
The index comes at the start of a year in which property valuations are expected to continue to rise because of the demand for houses, as many first-time-buyers look to get their foot on the property ladder.
Elliot Castle, Founder and CEO of We Buy Any Home, said: "With the new year upon us, bringing with it the attractive prospect of a new start, we wanted to highlight the areas of the country which are the most desirable for buyers and offer the best conditions for sellers to get a good price.
"We wanted to make our index as comprehensive as possible and took into consideration a variety of factors that really matter to both buyers and sellers. A city might score well in terms of average earnings, for example, but if house prices are high and its schools perform poorly, it'll lose out for those factors."
You can take a look at We Buy Any Home's "Selling Points Index 2018" here -